reading list

To Read

Ready, Fire, Aim
Getting to Yes
Purple Cow
Mr. X
A Brief History of Everything
Influence: The Psychology of Persuasion
HBR On Communication
Wired for Story
The Storytelling Animal
Trust Me, I’m Lying: Confessions of a Media Manipulator, by Ryan Holiday
Scientific Advertising
Where Good Ideas Come From
Born Standing Up
Mindset - Carol Dweck
Working Effectively with Legacy Code
The Hard Thing About Hard Things
Getting Things Done
High Output Management
Polished Ruby Programming


The Structure and Interpretation of Computer Programs
Enterprise Integration Patterns


The Great Gatsby
Drawing on the Right Side of the Brain
The Way of Zen
10% Happier
Mindfulness in Plain English
Choose Yourself!
How to Win Friends and Influence People
Blink: The Power of Thinking Without Thinking
Thinking, Fast and Slow
The Choose Yourself Guide to Wealth
Undoing Yourself with Energized Meditation and Other Devices
Prometheus Rising
The Dhammapada
Tao Te Ching
The China Study
The Omnivore's Dilemma
The Four Agreements
The Richest Man in Babylon
The Simple Guide to a Minimalist Life
The Power of Less
Savor: Mindful Eating, Mindful Life
A New Earth
The Power of Now
Stretching Your Boundaries: Flexibility Training for Extreme Calisthenic Strength
Overcoming Gravity
Secrets of the Black Magicians Exposed
The Lean Startup
Keys to Drawing with Imagination
The End of Jobs
The 7 Day Startup
Frogs Into Princes
Zen to Done
So Good They Can't Ignore You
All the Money in the World
The 4-Hour Work Week
Fluent in 3 Months
Advanced Magick for Beginners
The Rich Employee
The $100 Startup
Using Your Brain -- For a Change
Zero to One
Be Here Now
Inspiration: Your Ultimate Calling
The 7 Spiritual Laws of Success
Creating Affluence
Your Erroneous Zones
Lifestyle Entrepreneur
The Book: On the Taboo Against Knowing Who You Are
The Secret
Think and Grow Rich
Real Magic
Awaken the Giant Within
Success Principles
The Fastlane
The Magic of Thinking Big
Getting Everything You Can Out of All You've Got
Make 'Em Laugh & Take Their Money
The Ultimate Success Secret
Cosmic Trigger
This Book Will Teach You How to Write Better
Courage: The Joy of Living Dangerously
Outwitting the Devil
How to Fail at Almost Anything and Still Win Big
The $2k Weekend
Trust Agents
Ogilvy on Advertising
Breakthrough Advertising, by Eugene M. Schwartz
Crushing it!
Vivian Maier: A Photographer Found
Vivian Maier: A Photographer’s Life and Afterlife
Tested Advertising Methods
Jab-Jab-Jab Right Hook
Love Her Wild
Taxi Driver Wisdom
The Captain's Verses
Milk and Honey
The Sun and Her Flowers
It's Not How Good You Are, It's How Good You Want to Be
Damn Good Advice (For People with Talent)
Pillow Thoughts
Man's Search for Meaning
7 Figure Funnels
The Kinfolk Home

Eloquent Ruby
Confident Ruby
Learn to Program
Why's Poignant Guide to Ruby
Riding Ruby on Rails with AngularJS
Smalltalk Best Practice Patterns
Design Patterns in Ruby
Clean Code
Refactoring: Improving the Design of Existing Code
New Programmer's Survival Manual
Rails 4 in Action
Apprenticeship Patterns
Practical Object-Oriented Design in Ruby
The Well-Grounded Rubyist
APIs on Rails
Ruby Science
Patterns of Enterprise Application Architecture
The Manager's Path

Lynda User Experience Fundamentals for Web Design
Tuts+ Bootstrap 3 for Web Design
Tuts+ Easier JavaScript Apps with AngularJS
Tuts+ OOD in Ruby -- SOLID Principles